Thursday, December 17, 2009

Radio Prague To Keep Shortwave Station On Air, Chicago Radio Talent Feel Effects Of Economic Decline

This news is a bit late on both topics, but a double post is worth something. Radio Prague will keep it's shortwave station on the air but there is a trade-off. Their transmissions will not be as frequent as listeners are used to. In other radio news, famous Chicago voices worth millions of dollars are being cut from station talent lists. Shortwave America has recently discovered that there may be more to this story than meets the eye. Economic decline is just a small part of the picture. 

It seems that Arbitron is being accused of cooking their ratings. The context of this accusation has more to do with shutting out stations who are important to minorities. An investigation is on-going, and it might be reasonable to expect that if Arbitron is indeed guilty of this, radio stations would be in a position to lose alot of money just because of their association with the well known ratings company. 

The talent with million dollar voices are being given a second chance to stay around by a short list of Chicago stations IF they agree to stick around for less than that cool million. Some personalities have stated that they have entered into agreements with their stations because they can live on just a bit less and they need their jobs, just like the rest of us. See the entire story here.

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